The Franchise Fee, Continuing Royalty Fee & Other Sources of Franchise Revenue

 

Using criteria from similar type companies, we assist in determining the franchise fee, royalty fee, advertising and marketing fees and other fees appropriate to the franchise operation. We also provide recommendations and considerations related to other possible sources of franchise revenue, including promotional fees, administrative fees, sales of products, training fees and field support fees.

 

Systems Manuals

 

Systems Manuals act as both a training guide for new franchisees and a reference guide for established franchisees. The FTC permits the Operations Manual to be a unilateral extension of the Franchise Agreement. This allows the manuals to serve as the vehicle through which your company may modify policies, processes, procedures and other “nonmaterial” aspects of the franchise business. Recognizing that successful systems change and evolve, the pagination of the manuals should allow for easy updating as modifications and enhancements to the system are made.   

Franchise Sales Development Program

 

We assist you to establish appropriate franchise sales processes and procedures. Once established, we assist in the development of a Franchise Sales Development Program that outlines your franchise sales process. The sfranchise ales program is designed for use by your franchise sales personnel as both a training manual and an ongoing reference guide. It includes the following topics:

 

Franchise Compliance Procedures

Franchise Sales Procedures

Contacting Candidates 

Qualifying Prospective Franchisees

Franchisee Selection Process

Hosting Open House & Discovery Days

Development of In House Sales Program

Development of Broker Network

Disclosing Prospective Franchisees

 

Franchise Sales Forms & Materials

 

In conjunction with the development of the Franchise Sales Program, we produce various forms and materials for use during the franchise sales process, including:

 

Initial Franchise Inquiry Form

Preliminary Consideration Form

Franchise Disclosure Document Request Form

Franchise Application Form

Discovery Day Itinerary

Franchise Fast Facts

Prospective Franchisee Interview Form

Final Steps to Purchasing a Franchise

Key Steps to Opening Your Franchise

 

Franchise Advertising & Marketing

 

Development of Franchise Advertising & Marketing Plan. Researching and recommendation of potential franchise advertising and marketing vehicles. Development of Franchise Advertising and Marketing Incentive Programs. Assistance in preparing Franchise Advertisements for the selected vehicles

 

Franchise Sales Assistance

 

To help ensure the successful launch of your franchise, our team directly supports your franchise sales efforts, providing valuable consultation and input. As part of our support, we also conduct 3-way calls with your company’s franchise representative and prospective franchisees.

 

Ongoing Consultation

 

To support your new franchise operation, we provide ongoing consultation in the areas of franchise operations, communication, support, advertising, marketing and sales.

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Two Bala Plaza

Suite 300

Bala Cynwyd, PA 19004

United States of America

Corporate Headquarters + 1 (610) 660-7773

 E-mail: info@thestanwoodgroup.com

         © 2020 - 2021 The Stanwood Group, LLC