Robert Katz, SVP

Senior Vice President

National Business Development

Robert Katz is Senior Vice President of National Business Development for the Stanwood Group, LLC. Mr. Katz, serial entrepreneur with extensive experience in franchising and a strong background in sales, marketing, management, operations and business development. He is widely recognized in the franchise community as an expert with a proven track record in planning, launching, and growing successful businesses and franchises. For over 25 years, Mr. Katz has successfully grown franchise systems in various industries and has an extensive background in:

  • Franchise brand infrastructure and development systems

  • Franchise consultant/broker lead development and cultivation

  • Franchise Disclosure Document (FDD) assistance

  • Franchisor operational systems for franchisees

  • Franchisor growth strategies and territory development

  • Franchise sales systems and management

  • Creating franchisor brand growth

  • Manufacturing, distribution & logistics



Philadelphia University, Philadelphia, PA. B.S., Bachelor of Science Finance 1992.

Philadelphia University, Philadelphia, PA. Masters of Business Administration 1993.

International Franchise Association (IFA)

International Franchise Professionals Group (IFPG)

Philadelphia Magazine Best of Philly

Chamber of Commerce of Greater Philadelphia Emerging Business of the Year

ABC Television

CBS Television

FOX Television

NBC Television

WPHL Television

CBS Talk Radio

WIP Talk Radio

Bucks County Courier Times

The Jewish Exponent

Philadelphia Magazine

Philadelphia Style Magazine

The New York Times

The Philadelphia Inquirer

The Philadelphia Daily News

The Philadelphia Business Journal

Robert can be reached at:

The Stanwood Group, LLC

Robert Katz, Senior Vice President (SVP) 

National Business Development

2 Bala Plaza, Suite 300

Bala Cynwyd, PA 19004

Office        (610) 660-7773

Direct.      (215) 970-8368            



Jo Gonzalez, Franchise Sales

Professional Franchise Advisor

Jo Gonzalez is a Professional Franchise Sales Advisor to the Stanwood Group and also separately provides services to Stanwood Group clients under independent engagement through Your Franchise Success, LLC. Jo Gonzalez, YFS Founder, Project Management Team Leader and Franchise Sales Specialist, has over 27 years of franchise experience and has placed hundreds of franchise candidates into retail and service franchise business models as well as successfully built brands from the ground floor up. Brands such as All American Pet Resort, Zoup!, Molly Maid, HandyPro, Roosters Men’s Hair Care, Budget Blinds, Dryer Vent Wizard, Pro-Martial Arts, Huntington Learning Centers, Martinizing Dry Cleaners and numerous others. Jo is supported by a team of franchise industry professionals with expertise in operations, marketing, training, technology, franchise development and real estate. Before creating YFS, Professional Franchise Advisors she was a Principal of a home service franchise business, Dryer Vent Wizard and is a former co-owner of a franchised automotive detailing brand with her husband, Rick. She has been recognized and awarded on several occasions as a Top Performer among top tier franchise broker groups, FranNet and FranChoice. She brings the credibility of being a former franchisee, equity partner in a franchise company, former franchise broker and franchise development specialist representing numerous franchisors. brings expertise in franchise network development, strategic planning, operations, franchisee training, franchisor documentation, marketing/sales and best practices for early stage, emerging and established franchise brands. 

Jo can be reached at:

Your Franchise Success, LLC

Att: Josephine (Jo) Gonzalez, Advisor/Owner

United States Office:

33228 W. 12 Mile Road, Suite 172

Farmington Hills, MI
Phone: (248) 893-6799

Canadian Office:

51 Falcon Court Suite 100

Cambridge, Ontario N1T 1P2
Phone: (519) 501-3743



Dan Matthews, Esquire

Board Advisor Member

Mr. Matthews advises the Stanwood Group as a Board of Advisor Member and also separately provides services to Stanwood Group clients under independent engagement. Before joining Drumm Law in 2017-2021, Dan spent six years as a franchise and securities attorney regulator for Washington State.

Dan’s legal practice is focused on franchise, securities, and tax law. His background as a regulator helps him navigate compliance and regulatory matters, giving a competitive edge to his clients. He has served on several multi-state project groups where he took a leadership role in drafting franchise and securities policies. Prior to his time as an examiner, Dan worked in private legal practice crafting tax strategies. Dan has also worked on a fixed-income securities trade desk for a team that managed $8 billion.

Dan attended law school at BYU in Provo, Utah, where he frequently had to choose between studying and hitting the slopes at world-class ski resorts. During law school he served as Executive Editor of the BYU Law Review. He also earned a degree in Economics from BYU. Dan earned the Chartered Financial Analyst (CFA) charter in 2015.

Dan can be reached at:

Matthews Franchise Law, PLLC

Att: Daniel Matthews, Esquire, CFA

20206 70th St E

Lake Tapps, WA 98391

Phone: (425) 202-5615



Joseph E. Maenner, Esquire

Board Advisor Member

Mr. Maenner advises the Stanwood Group as a Board of Advisor Member and also separately provides services to Stanwood Group clients under independent engagement. Mr. Maenner graduated from the Dickinson School of Law (now part of the Pennsylvania State University) in 1996 and began actively practicing intellectual property law in 1998. His client base has ranged from Fortune 500 companies, to large research universities, to small, privately held companies, to independent inventors.

Prior to attending law school, Mr. Maenner earned a Bachelor of Science degree in Mechanical Engineering from Drexel University in 1986. He had a seven-year career as an engineer, working for the U.S. Department of Defense at the Naval Surface Warfare Center, located in Philadelphia, PA. His practical engineering experience has been an invaluable tool in assisting his clients through the years in refining their inventions.

Some examples of the technologies in which Mr. Maenner has drafted patent applications are pump action water guns, remote-controlled vehicles, automotive fuel injectors, polymer optical devices, hemodialysis catheters and other implantable medical devices, rechargeable lithium-ion battery chemistry, computer software, piezoelectric oscillators, respiratory devices, and neuropathy diagnostic tools.

Additionally, Mr. Maenner has significant experience in counseling clients in the selection and use of trademarks and in obtaining federal trademark registrations. While in law school, he served as an intern in the U.S. Trademark Office. He has also obtained copyright registrations for artistic designs and three-dimensional articles. Mr. Maenner frequently provides seminars on intellectual property to local university and high school students and has conducted CLE courses on intellectual property for local bar associations.

Mr. Maenner is also an adjunct professor at Lehigh University, teaching a class in Intellectual Property Law for a graduate program in Technical Entrepreneurship. Mr. Maenner is a member of the bar of the Commonwealth of Pennsylvania as well as the Middle District of Pennsylvania, and is admitted to practice before the United States Patent and Trademark Office. 



  • Dickinson School of Law of the Pennsylvania State University, Carlisle, Pennsylvania 

  • Drexel University, Philadelphia, Pennsylvania 

    • B.S., Bachelor of Science - 1986 


Bar Admissions

  • Pennsylvania Courts of Common Pleas

  • U.S. District Court Middle District of Pennsylvania

  • U.S. Patent and Trademark Office

Joe can be reached at:

Maenner & Associates, LLC

Joseph E. Maenner, Esquire
2723 Stockley Lane
Downingtown, PA  19335

Phone: 215-275-5595


Richard A. Smith, LIC

Licensed Insurance Counselor

Board Advisor Member


Richard can be reached at:

Meadowbrook Insurance Agency

Att: Richard A. Smith, LIC President

5311 Hampton Place

Saginaw, Michigan 48604


Phone: (800) 875-8395


David L. Steinberg, Esquire

Senior Board Advisor Member

Mr. Steinberg advises the Stanwood Group as our Senior Board Advisor and also separately provides services to Stanwood Group clients under independent engagement. Mr. Steinberg is Of Counsel to Jaffe Raitt Heuer & Weiss, PC in Southfield, Michigan, where he is co-chair of the firm's franchise law section. He is an expert in the field of franchise law, having served as general counsel of a publicly held franchise company and advisor to numerous national franchisors and franchisees throughout North America. Since 1993, Mr. Steinberg has served as an arbitrator with the American Arbitration Association adjudicating numerous complex commercial, intellectual property, licensing, franchising, commercial, non-competition and employment related disputes. 

Mr. Steinberg is certified as a Certified Franchise Executive (CFE), through the International Franchise Association. He is a member of the American Bar Association, Anti-trust Section, as well as the ABA Forum Committee on Franchising. He has served as a member of the Government Relations and Legal Counsel Committees of the Direct Sales Association in Washington, D.C. and has served as a member of the Franchise Relations Committee of the International Franchise Association. From 2016-2017 Mr. Steinberg served as Chairman of the Antitrust, Franchise and Trade Regulation Section of the State Bar of Michigan. He was named by D Business Magazine as Metro Detroit's Top Franchise Lawyer from 2010-2020 and a "Legal Eagle" by Franchise Times.

David L. Steinberg graduated from the University of Michigan in 1977 with a Bachelor of Arts degree in History and Communications and earned his Juris Doctor Law degree from the University of Detroit School of Law in 1980 where he served as Article and Book Review Editor of the Law Review. In 1982, Mr. Steinberg obtained his Masters degree (LLM) in International Trade Regulation from the Georgetown University Law School. He was admitted to practice law in the States of Michigan in 1980 and California in 1987.

Mr. Steinberg also served as a Director, Farmington/Farmington Hills Chamber of Commerce (2005 - 2008); Board Member, President and Capital Development Committee Chair, Farmington/Farmington Hills Community Foundation for Youth and Families (2004-2010); Board Member, Foundation for Youth and Excellence for Walled Lake Schools (Feb. 2011 to 2018); and Board Member, University of Michigan Student Board of Publications (March 2011 to 2014). 


David can be reached at:


David L. Steinberg, Of Counsel
27777 Franklin Rd., Suite 2500
Southfield, MI 48034

Phone: (248) 727-1562

Dan Warshawsky, Esquire

Board Advisor Member

Dan Warshawsky advises the Stanwood Group as a Board Advisor Member and also separately provides services to Stanwood Group clients under independent engagement. Dan is a franchise, licensing and distribution attorney who represents clients in all aspects of franchise and distribution law. His practice focuses on franchise structuring and development, preparation of franchise disclosure documents and agreements, franchise registrations and exemptions, franchise relations, franchise compliance, franchise avoidance, international franchising, mergers and acquisitions of franchise systems, distributorships and licensing. Dan represents both franchisor and franchisee clients, although his practice predominantly involves the representation of franchisor clients. Prior to forming Warshawsky Seltzer, PLLC in 2013, Dan practiced franchise law at Greenberg Traurig (7 years) and Weiss Brown (2 years).



J.D., summa cum laude, University of Arizona James E. Rogers College of Law, 2002

Order of the Coif

Arizona Law Review, Staff Writer (2000-01), Managing Editor (2001-02)

Honorable Mention; Outstanding Appellant Brief—Moot Court Competition

Graduate Tuition Merit Scholarship

Phi Alpha Delta Legal Fraternity, Member


B.A., Economics and Environmental Studies, University of Colorado at Boulder, 1999

Phi Beta Kappa National Honor Society, Member

Golden Key National Honor Society, Member

University of Colorado Kittredge Honors Program



Franchise Times – recognized as one of the top 100 franchise lawyers in the United States and Canada in its Legal Eagles poll (2020 and earlier editions)

Super Lawyers – named as one of the top 2.5% of attorneys under 40 by Super Lawyers (2020 and earlier editions)

Latin Lawyer Magazine – M&A Deal of the Year Award, 2008

Dan can be reached at:

Warshawsky Seltzer, PLLC

Att: Daniel Warshawsky, Esquire

9943 East Bell Road

Scottsdale, Arizona 85260


Phone: (480) 719-4800